STONEBRIGE

I served as the PGA Head Golf Professional and as the face of Stonebridge Country Club to members, guests, and the local community, actively shifting the culture of a club and membership that possesses an outstanding Tom Fazio-designed golf course into a family friendly private resort-style destination.

WHAT

PGA Head Professional

WHERE

Stonebridge CC

Aurora, IL

WHEN

2018-2021

Management

  • Believe in leading with an encouraging hand extended and by using the power of example rather than demonstrating an example of power.  As a result, all of my employees know that I am willing to do any task I may assign them, no matter what it may be.

  • Oversee two assistant professionals, seasonal shop help, Caddiemaster, Outsides Services Supervisor, over a dozen bag room staff, and the entire caddie program, which consists of approximately 60 caddies.

  • Heavily involved with long-term club strategic planning, conceptualization of growth initiatives, amenity creation and development, and project management including the renovation of both the club’s Golf & Lifestyle and Tennis Shops, Volleyball court, creation and installation of winter ice hockey rinks, “Top Of The Hill” on-course dining venue, 2020 golf course expansion via 9 new tees, 2018 bunker renovation project, and more.

Tournament Operations

 

  • Completely rebranded several generic and tired events to fit the club’s culture and history.  As a result of this effort, along with active recruitment of membership, average event participation more than doubled in three seasons.

  • Campaigned for, and served as host, for the following tournaments:

    • 2021 Illinois Open Championship, held August of 2021

    • 2021 USGA Amateur Championship – Local Qualifier held in July of 2021

    • 2019 Illinois State Mid-Amateur Championship

 

  • Fostered the growth of women’s participation by creating a weekly evening ladies league from scratch to pair with traditional 18- and 9-hole morning leagues.  This group, called the Nightengals, catered to true beginners and includes clinics, wine tastings, and more socially-centered activities.

 

  • Began a weekly men’s Saturday game to help bolster camaraderie and club engagement.

 

  • Early adopter of Golf Genius Tournament Software.

Merchandising

  • Rebranded the Golf & Lifestyle Shop, this retail outlet has become known in the far western suburbs as having the widest selection of premium brands and service for any number of activities.

  • Used Trackman for every club fitting, providing hard data to support our fitting conclusions.

  • Sales have grown from $235K to $460K in three years.  Proudly hosted several fitting days, trunk shows, and private shopping events annually.

Instruction

  • Building on the club’s family-centric membership, I utilized Operation36 programming for our large junior golf program, which bridges the entire summer and fall.  Grew participation from low 40s to between 70-100 juniors take part annually.

  • Initiated a summer program called Professional Play Days, where high school golfers can play a competitive game with PGA Professionals, who mentor their on-course development and sportsmanship.

  • Utilized video analysis as an aid to help students more quickly absorb the concepts we as a team are trying to understand and implement.  These forms of technology include V1 video software, Trackman & Foresight launch monitor analysis equipment, and others.

 

  • Averaged 15-20 hours per week in-season of instruction ranging from juniors and beginners to developed players.